About FADED
Mission
Just over two years ago, we became fascinated with the idea of Diversity & inclusion and how we could apply that to fashion. What are people in New Zealand wearing on the weekend? Or what does that teen in Norfolk, VA party in? It may sound crazy, but we set out to build a digital closet for EVERYONE to be able to log into & find the perfect piece that matches their personality.
Vision
These days, it seems almost impossible to mention Chicago without also mentioning the negative press the city has been getting lately. Though the city has a ways to go, there are so many good things about Chicago as well. From the food, to the melting pot of cultures, to the music, to the various random wall murals. This city is full of art, & its this art that fuels our vision. The art serves as a constant inspiration we at FADED pull from daily.
Founding Ideas
FADED's ultimate mission is to create lifestyle merchandise that further spreads the founding ideas: Diversity & Inclusion. Unlike other brands that pushes exclusivity, we'd like to think we have something to offer EVERYONE!